In recent news, Microsoft is structuring its own Adblock Plus straight into its Edge browser for Android. The software giant has started making the integration which is available to the Microsoft Edge for Android beta users, with the plans to rolled it out more broadly to all the Edge for all the Android users soon. Generally, the ad blocker is available in the Microsoft Edge settings option, and it does not require any separate add-ins for downloading and installing.
The Microsoft’s step is very significant since the company has been partnered with Adblock Plus to build this functionality immediately into the browser. Earlier Google revealed its own ad is blocking in the Chrome browser for Android, but it is not as destructive as Adblock Plus, and most of the ads are not even blocked on the majority of sites. The Mozilla’s Firefox for Android browser also includes a form of built-in the ad blocking, but it’s activated only during an in-private tab session. Some of the Samsung Android users might also install the Adblock extensions to block ads in the Samsung’s browser.
Now, the Microsoft Edge for Android has reached almost 5 million installs on the Google Play Store. Therefore, it still has a way to go to grab up to the 100 million of the Firefox installs or default Chrome browser which has more than 1 billion of installs on Android. In November 2017, Microsoft released Edge for the Android, but recently, the company made it available only for the Android tablets.